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New International Books

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Kathmandu

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Why We Shop By Jim Pooler | Business Book

Why We Shop By Jim Pooler | Business Book

Rs 460
Product Model: CM_NBC_101
Sold by New International Books
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Why We Shop: Emotional Rewards & Retail Strategies.Shopping is one of human activities with the most difficulty and incentive. Pooler offers a captivating analysis of the shopping's emotional and psychological aspects. Who a...

Item specifics

  • Author Jim Pooler
  • Edition First edition (1 February 2008)
  • Language English
  • Pages 216
  • Publisher Jaico Publishing House

Product Description

Why We Shop: Emotional Rewards & Retail Strategies.

Shopping is one of human activities with the most difficulty and incentive. Pooler offers a captivating analysis of the shopping's emotional and psychological aspects. Who attracts customers to different situations? Why is it that we buy the way we do? Why do people go with their credit cards in hand to stores, boutiques, and blogs, despite not knowing what they are searching for?This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years.

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